How To Write Emails That Sell & Recruit [Downloadable Template]

New sales and team members at the push of a button…

Sounds too good to be true, doesn’t it? And of course, it is. 

As of this time, there is no such button. 


With effective email marketing, you can get pretty darn close. 

Every marketing expert will tell you that email should be the foundation of your business, and yet, I’m baffled to find some network marketers still doubting the effectiveness of email marketing. 

I saw one direct seller state about email lists...

“Use them? Absolutely not! So many of us no longer read emails because there is so much junk.”


Is this true? Do people no longer read email?

Quite the contrary!

According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020.

That’s almost half of the world’s population. (Out of the other half not using email, 1.6 billion people still don’t have electricity.)

That’s also more than Facebook, or any other social media platform for that matter. 

Not only that, but according to Forbes, the average person checks their email about 15 times per day!

It's just a fact that email marketing should be the foundation of your business, and every other guru and trainer out there will tell you the same.

Email Marketing Only Works if You Do it The Right Way

Email is still alive and well, and if you’re not getting results, it's not because email marketing doesn’t work…

It’s probably because you’re just not implementing it as effectively as you could.

As the direct seller above states…

“So many of us no longer read emails because there is so much junk.”

Well, don't send your email list junk!

You can’t send your email list junk or sales pitches every day and expect results.

You really have to treat your subscribers like your friends, and only send them emails that you yourself would enjoy receiving.

So you may have to put some thought into what kind of emails you would like to receive, and then go about creating those so your subscribers actually look forward to your next email!

I know, that sounds a little intimidating. 

But that's why in this post I want to share with you...

How you can craft winning emails that sell & recruit in 8 Easy Steps

Once you’ve mastered email marketing, then you can really begin to generate sales and recruits at the click of the “send” button.

Or, if you’re using autoresponders, you don’t even have to click anything!

Now before we dive into the 8 parts, first, you have to understand this one thing…

To Whom are you writing?

I know, the answer might seem pretty self-explanatory. 

“My subscribers, of course!”

But that’s not enough. 

You have to ask yourself:

  • 1
    What are her goals, desires, and dreams?
  • 2
    What are her pains, fears, and frustrations?
  • 3
    What keeps her tossing and turning at night?

Keeping the answers to these questions in the back of your mind will help you craft emails that connect.

Next, you also want to be sure that your emails are interesting to read.

Don’t Be Boring

One of the best ways to make your emails fun and interesting is to make them PERSONAL.

One of the best ways to make your emails fun and interesting is to make them PERSONAL. #emailmarketing

Click to Tweet

It’s also one of the best ways to build trust and rapport with your list. 

You want to be REAL. Authentic. 

So here is a list of some things you can talk about in your emails:

  • Family
  • Kids
  • Pets
  • Experiences
  • Struggles
  • Failures
  • Successes
  • Hobbies
  • Things You Like
  • Things You Don't Like
  • Anything and Everything that happens to you over the course of a day!

Here’s the bottom line…

EVERYTHING that happens to you is an email.

Now, let’s dive in to the 7 parts of a winning email.

1. Subject Line

In order for your subscribers to read your email, you first have to get them to open it!

Subject lines need to be different, unique, stand out, and invite the person to want to open and read your email.

HINT: if they imply there’s a story, you’ve a good chance at getting it opened.

This is where CURIOSITY is crucial.

If they think they know what it’s all about, they probably will not open.

This is why a subject line of, say, “New product available,” may not get opened.

You’ve already told them in the subject line what the email contains, so there is no reason to open it.

Don’t give away everything in your subject line!

With that said...

SOMETIMES you will have to blatantly pitch, like when it’s a 1 day sale... or registration for a webinar... or the Last Day this product will be available.

But if you do this ALL the time, forget it, they will not continue opening your emails.

Make sure your Subject Lines, and really your whole email, is not always the same.

2. Curiosity/Story

In my opinion, and maybe I’m biased since I am a novelist, but this is the fun part of writing emails!

Here, you can really let your creativity flow.

Once you have your awesome headline, you want to connect with your reader.

And the best way to do that is through story.

Stories are what move people into action, and they can communicate ideas and emotions much better than simply stating facts.

Why do you think Jesus taught in parables? They stick much better in our minds than if He had just been like, 

“Do this...don’t do that…”

In more recent history, you can look at stories like Uncle Tom’s Cabin, and see the impact story can have on inspiring people to action.

And action is what you want the readers of your emails to spring into.

Your content, your products, your business opportunity…

All are things that can have profound positive impact on your audience, but people are resistant to change and risk.

Story can be what shakes them out of their fog, and convinces them they need to take a step toward improvement.

After you’ve connected with your reader through story, you can transition and connect the story to a product you’re promoting.

Remember, one of the main goals of your email marketing is to show your audience that you are trustworthy.

If your audience knows, likes, and trusts you, they will buy from you.

3. Transition

Of course, people aren’t actually on your email list to hear random stories about you.

They have pains and desires, and they came to you for help, so you want to use your stories as lessons, but then you want to transition into how that story shows that they need to check out your video on Facebook, or try your product.

As I said earlier, your story content can really be about anything.

EVERYTHING that happens to you can be a story, you just have to be on lookout.

As you go through your day, be on the lookout for any little thing that happens to you that you can include in an email.
You might think there is NO WAY you can relate it to your product or opportunity, but trust me, you can.

If you’d like to see an example of this, then download my email template below. 

Printable Email Template

This will help you write the perfect marketing emails; every time.

In it, you’ll find an example of an email that I wrote. My story involves a run-in with the TSA at an airport, which doesn’t sound like it’s related to network marketing at all…

But you can see how I was able to transition and tie it back to a subject that is relevant to our audience.

This does take a little creativity, but I think the biggest obstacle is just believing that anything can transition into a relevant teaching point.

Once you know there is a way, you can find it.

4. Call To Action #1

Now that you’ve transitioned into the lesson of your story, now it’s time to call your reader to action.

The takeaway of the lesson is they need to do something, and it can really be anything.

It can go to a piece of content, or it can be to try your product.

Whatever it is, just keep in mind you want to GIVE massive value in your emails.

If you’re just giving them a sales pitch every time, they’ll unsubscribe.

So the vast majority of the time, you want your main call to action to be free content. 

5. Elaboration

If your reader hasn’t clicked the link in your CTA, then it’s likely they aren’t yet convinced to take the action.

So you want to elaborate a little further on why they want to take the action, and how it will benefit them.

You’ve given a story and a lesson on why they want to click, now it’s time to just be blunt and communicate the value succinctly and clearly.

You typically just want this to be one sentence, something that starts off with the phrase...

“This will be beneficial, especially if…”

And then the rest of the sentence could look something like…

“This will be beneficial, especially if you want to [get certain desired outcome] without [undesirable activity or outcome].

From there, you just want to fill in the blanks with the respective desires and pains of your avatar.

This is why it’s SO CRUCIAL to understand who your customer avatar is.

Again, you can see an example of what this would look like in our email template below. 

Printable Email Template

This will help you write the perfect marketing emails; every time.

6. Call To Action #2

Hopefully, your elaboration has convinced some more of your readers to actually take the action, but you want to make it as easy for them as possible.

Don’t make them backtrack, and go back up to the first CTA link.

Simply include the link again. 

Pro Tip: Place links on their own lines. The majority of people read email on their phones, and it can be difficult to click a link on a small screen unless it is on it’s own line. 

You’ll also want to use anchor text, like “check this out”, rather than just pasting a URL. 

7. Signature

Now it’s time to conclude your email!

Again, you want to be as personal as possible, so include a send off, like cheers, best wishes, etc, and then your name.

The more you can personalize this, and make it unique to you, the better.

“Cheers”, and “best wishes”, are used so often they have pretty much become invisible. Try making it different, and unique to your personality.

It will make you look more like a real human, and someone your audience wants to connect with and get to know.

Optionally, you can also include a picture of yourself. Although in general, the fewer images you include, the better your open rates will be. 

8. The P.S. Line (Optional)

This is optional, but it can also be very powerful, so I highly recommend including a P.S. line in every email.

Think of the P.S. Line as a wildcard.

You can just about say anything you want in your P.S. line, and it doesn’t have to be related to what you talk about in the body of your email.

Oftentimes, this is where we’ll include a link to one of our products, whereas the body of the email will promote something that’s free.

Since the product promotion comes at the very end of the email, and in a casual P.S., it’s very unlikely to bother anyone, or come across as salesy.

Not only that, but the only people who are going to read that far are the people who were very engaged with your email, and thus, the people most likely to want to buy your products.

You don’t always have to include a product here though. This is also a good place to simply ask for feedback.

If you get people replying to your emails (and if you reply to their replies), that is going to greatly increase the likelihood that those people will open your future emails, and eventually buy from you.

Not only that, but that increased engagement will make it more likely your emails will actually be delivered, and not end up in spam or their promotions tab. 

And there you have it!

Now you have a guide for you how can write effective emails that your audience looks forward to reading, and that generate you sales and new team members.

Write up a bunch of emails like this and throw them into an autoresponder sequence, and you can say hello to automated sales!

This definitely takes some practice.

You won’t become an email writing genius overnight, but you DO have the framework you need to be successful.

Now it’s just up to you to start writing emails and practice! 

One Last Tip...

What’s going to make this whole process much easier for you is really getting into the head of your target audience before you start writing.

Put yourself into a servant mindset, and then simply focus on authentically seeking to help them.

If you put your audience first, email writing becomes ten times easier.

Finally, I highly recommend you grab our email template below. Explaining is one thing, but actually being able to see an example of what I'm talking will help you a lot more. 

Printable Email Template

This will help you write the perfect marketing emails; every time.

This will be especially beneficial if you're tired of sending email after email and hearing nothing but crickets. 

I hope you found this post on, How To Write Emails That Sell & Recruit, helpful!

Please feel free to share if you got value, and let me know in the comments below...

What's your biggest Email Marketing Struggle?

Have a great day!

- Reagan Ramm

I’m Paula's son (a.k.a. her favorite app). I manage our website and email marketing for our family business (among other various tasks). 

When I'm not working on the family business, I'm working on my music project, Andromeda Coast, or my platforms on teaching music production and creative writing (Orpheus Audio Academy & Kingdom Pen respectively). I live in Southwest Florida with my  wonderful wife Haley, and children Asher and Ember. 

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