Have you found an influencer who would be just PERFECT to work with...
With huge potential to explode your business...
But when they reply back to your inquiry email, you find that they are way out of your price range!
Eeek!
What do you do?!
Fortunately, there are some work-arounds, and you don't have to ditch your plans of working with that influencer.
Get Creative
Check out my video below for some creative ideas for how you can work with influencers for FREE!
Or keep reading below...
Downsell
The traditional way I've recommended collaborating with influencers is to run a "Review & Giveaway".
This is where you send the influencer a sample of your product to review and then giveaway to her audience.
This requires the influencer to put in some work, and therefore, charge quite a bit.
So instead of doing such an elaborate collaboration, you could "downsell" and suggest a collaboration that doesn't take as much work on their part.
5-Day Email Treasure Hunt
The easiest way to get started with influencer marketing is to run a 5-day email treasure hunt, and this only requires the influencer to send two emails, making their job pretty easy.
This is essentially a Facebook or home party transferred to email: an email party.
You have the influencer ask their followers if they would like to participate and get 5-emails over the course of five days.
They send one email a week before, and another email on the last day to enter. That's it!
You do the rest, but this is also really easy for you, and can simply be reused again and again with each Email Treasure Hunt you do.
For those in the influencer's audience who opted into the treasure hunt, they will be entered into a giveaway, and if they complete each of the actions in the emails that you're going to send, then they get an additional reward.
Each of the actions you're going to have participants take in your five emails will move them one step closer to becoming a paying customer!
This is super powerful, and very easy on not only the influencer, but you!
Since it doesn't require a lot of work, you should be able to collaborate with influencers this way for a fraction of the regular price.
You can get my 5-Day Email Treasure Hunt checklist below:
Free 5-Day Email Treasure Hunt Checklist
Get my free step-by-step checklist for how to run a 5-Day Email Treasure Hunt, including what to include in each email so that by the end your guests are ready to buy!
Guest Post
This is where you offer to create a piece of content for an influencer such as a blog post, that is filled with value, but also mentions your product.
But number one, as always, is collecting emails, so you should also include a lead magnet in the guest post that the influencer's audience can sign up for, allowing you to build your email list.
Or, and this requires a little more work, you could ask the influencer to write a content post that mentions your product.
For example, if your product helped women have beautiful hair easily and quickly, and you were collaborating with a mommy blogger...
You could write (or have the influencer write) a blog post titled "10 Time-Saving Tips For Moms To Get Ready In The Morning Faster", and tips #3 and #10 could be using your product!
This way, you are creating valuable, evergreen content that will live on the influencer's site forever, continually attracting readers...
And if you have your lead magnet in the post, then it will continue to generate you red-hot leads on autopilot.
Influencers are always in a battle to create more content, so if you could create a piece of content for them, they are much more likely to say "yes", and will often do so at NO cost to you!
Upsell
This might sound counter-intuitive, but you could actually go BIGGER, and not have to pay the influencer anything.
Instead of trying to work 1-on-1 with an influencer, you offer them the opportunity to participate in a "Mega Influencer" collaboration.
This is where you run ONE giveaway, but have multiple influencers contribute to it.
Influencers will be willing to participate for free (or will even pay YOU) to participate in this because they are getting their brand exposed to the audiences of several over influencers at the same time.
In other words, you're helping influencers to participate in influencer marketing themselves!
How It Works
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You would need to communicate with several different influencers and let them know about the giveaway. They would then let you know what product they would like to contribute, as well as what lead magnet they would like to promote.
Then you would set up the giveaway on your website using a tool like UpViral. This giveaway should be MASSIVELY appealing because not only can people win the product YOU are giving away, but they can win a huge pot of products that the other influencers are giving away.
Once the giveaway is live, the many different influencers will ALL promote it, giving you hundreds or even thousands of new leads!
In order for the influencer's to grow their lists as well, you can set it up in UpViral so that once someone enters the giveaway, they can sign up for an influencer's lead magnet in order to extra entries or prizes.
With this strategy, everyone wins!
You win because you get tons of exposure, new leads and customers.
The Influencer's win because they too get tons of new exposure, leads, and customers.
The audiences of the influencers win because they get a chance to win a MASSIVE prize, and also get to learn about influencers and products related to the one they already know and love.
Ready to Start?
The reality is you don't have to pay a ton of money to influencers in order to collaborate, and reap the incredible rewards.
You really can collaborate with influencers for free or very low cost and still get a treasure trove of leads, sales, and even new team members.
Convinced yet that there is absolutely no reason NOT to dive into influencer marketing?
If so, and you want some help getting started, then grab my free influencer marketing quickstart guide below.
It will quickly give you my step-by-step system for collaborating with influencers.
It's the single strategy I used to build a team of over 7,000 incredible people!
Free Online Marketing Quickstart Guide
Discover how to get hundreds of leads for your network marketing business, increase sales and grow your team online without social media, Facebook parties, messaging strangers, or bugging friends and family.
This will be especially beneficial if you're tired of endlessly posting on social media, or constantly having to learn the latest algorithm update.
I hope you found this post on, What To Do When An Influencer Is Too Expensive, helpful!
Please feel free to share if you got value, and let me know in the comments below...
How Many Influencer Collaborations Have You Had So Far?
Blessings!
Paula has been in direct sales since 2010 and has been blessed with an awesome team that has enrolled over 10,000 consultants and generated over 33 million in revenue.
She loves helping other ladies build their own thriving businesses from home, so they can spend more time with their families and be able to focus on the truly important things in life.
Paula is also a homeschooling mom of 7 and a grandma of 6, living in the sunny state of Florida where she enjoys growing pineapples and coconuts.
