How To Discover Your Target Audience (and Why It Matters!)

Contrary to popular belief...

Everyone is NOT your prospect. 

I know the popular wisdom is that you should prospect EVERYONE because EVERYONE is your prospect...

But this simply isn't true, and it's just bad business advice. 

If you try to appeal to everyone, you appeal to no one.

If you try to appeal to everyone, you appeal to no one.

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Sure, maybe your product is so amazing that EVERYONE could benefit from it, but if they aren't at least interested in what you have to offer, they aren't going to buy, and you're just wasting your time. 

Therefore, you definitely want to know who your target audience is, and what your ideal customer looks like.

You want to find out what other things they would be interested in, so you can incorporate it into your brand and attract them to you.

It's helpful to create an actual ideal customer avatar, who is one person (real or fictitious) who represents your target audience as a whole.

If you want some help creating your avatar, just grab my worksheet below which has some questions you can answer to help you understand your avatar.  

CLICK HERE to download the Avatar Worksheet

Of course you want more than one customer, but having an avatar can give you several practical benefits. 

  • 1
    Puts a "face" to your audience, so you can see them as individual people with real hopes, dreams, and pains, rather than a nebulous "audience".
  • 2
    Helps you focus your marketing efforts, and takes the guess-work out of what you should post and how you should word your copy...just think, "what would appeal to my avatar?"
  • 3
    Makes it easier to talk to ONE person in your content (videos, blog posts, emails, etc.). It's easy for marketers to say "you guys" in their content, but it's more effective to speak like you're talking to one person. 

I could go on, but you get the picture. Having an avatar helps. 

But how exactly do you find out who your ideal customer avatar is?

You've probably heard that your avatar is probably someone a lot like you...

But that isn't always the most practical advice. 

So I shot the video below to give you some tips on how you can actually research your target audience, so you can know precisely who your ideal customer avatar is. 

If you're ready to get started with influencer marketing, so you can say goodbye to shows, parties, and social media messaging...

Free Online Marketing Quickstart Guide

Discover how to get hundreds of leads for your network marketing business, increase sales and grow your team online without social media, Facebook parties, messaging strangers, or bugging friends and family.

CLICK HERE to download the Avatar Worksheet

This will be especially beneficial if you are tired of rejection, and chasing after people who are NEVER going to buy or join your team. 

I hope you found this post on, How To Discover Your Target Audience, helpful! 

Please feel free to share if you got value, and let me know in the comments below...

Who is your customer avatar? Share 3 details about them in the comments!


Hi, I'm Paula Ramm

I’m a homeschooling mom of 7, living in the sunny state of Florida. I’ve been in direct sales for over 7 years and managed to build a multi-million dollar revenue-generating team of over 6,000 amazing consultants.

I love to help other ladies build their own thriving businesses from home, so they can spend more time with their families and be able to focus on the truly important things in life.

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