Why You Need to FOCUS and Overcome Shiny Object Syndrome

Do you ever feel like you are super distracted in your business?

You’re going in a million different directions, doing this and that project, and hopping on this social media platform and that social media platform...

And not ever getting anything accomplished?

You're not actually getting sales or new team members, but you feel like you are working super hard?

I know the feeling, and it’s discouraging because you are working your tail off yet it feels like you're on a treadmill. 

Well the problem could be that you are not giving any one thing your undivided attention.

how to overcome shiny object syndrome

Give your FULL FOCUS
in ONE Direction

I look back at the things and projects I have been successful with and there is a common theme.

The common theme is that I had put my full focus on that one thing, exclusively,  for a specific and limited time period and I did not let my self become distracted by other projects and ideas.

This is where the big results come; when you are totally focused on one thing at a time.

Like the time I was just really going gangbusters building my business on blogs.

 I had tunnel vision and was fully focused on that one thing.   I was totally dedicated and immersed as  I was working through  a dozen different blogs a day and working with those influencers.

I was laser focused on that and it worked!

But this is easier said than done...

"Shiny object syndrome," is definitely a common plague for network marketers. 

I see this idea, and that idea, and this new thing, and this new marketing idea, or this new social media platform, and I want to try it.

I want to jump in, I can’t wait, I get excited. 

So I dive in...even when I might be in the middle of a project that I’m supposed to be focusing on and making progress on...

As a result, the work I'm supposed to be doing gets abandoned, because I go jump over and do something else.

So no progress has been made. 

It takes time and full focus on ONE thing to get results.

It takes time and full focus on one thing to get results.

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For example, I was going heavy into Instagram marketing, and I finally started getting results! 

And this was before I even fully implemented all the strategies I wanted to. 

I really wanted to work with influencers and there were a lot of other things I wanted to do with Instagram.

Leads were flowing in, and I was even getting some sales. I was having people interested in the business opportunity. 

I got people joining my Facebook group and subscribing to my newsletter so it was working .

But then...

I don’t know exactly what happened, but somewhere (probably a webinar or some ad I saw on Facebook) I saw the shiny object of Pinterest again.

And I’m like oooh, I really want to get back to Pinterest!

Oooo, Pinterest!

I saw Pinterest really working for others, and it didn't seem as time intensive as what I was currently doing.

So then I started getting excited and began watching all the trainings and doing all of the things for Pinterest. I resolved that I was really doing to dive into Pinterest!

And then meanwhile, I was supposed to be working on my newsletter, being more consistent with my emails...

So instead of being consistent with the emails and my other projects, those fell to the wayside.

How to overcome
shiny object syndrome

Now I'm very aware of how I’ve got to truly focus on this one thing and ignore all the rest.

I'm going to focus on getting one strategy working, and working well enough so I can teach it and have it duplicated.  

Are you guilty of the shiny object syndrome where you try this and try that and jump here and there but don’t ever really give one thing one method your full focus full attention for an extended period of time until you’ve mastered it?

If you want some more help with defeating shiny object syndrome, check out my video below.

Are you ready to crush shiny object syndrome for good, and focus ALL of your attention in ONE set direction so you can FINALLY grow your business?

Tired of spinning your wheels and not getting any new leads, sales, or reps, but you're not exactly sure what strategy to focus on?

If so, and you want a method for building your business 100% from home, without prospecting people on social media...

Then download my free Influencer Marketing Quickstart Guide.

Free Online Marketing Quickstart Guide

Discover how to get hundreds of leads for your network marketing business, increase sales and grow your team online without social media, Facebook parties, messaging strangers, or bugging friends and family.

This will be especially beneficial if you want to stop spinning your wheels, and finally make progress!

However, if you already have a strategy that you are following and love, then ignore this, and stick to what you're doing! Don't let this become a shiny object. 

I hope you found this post on, Why You Need to FOCUS and Not Get Distracted With Shiny Object Syndrome, helpful!

Please feel free to share if you got value, and let me know in the comments below...

How do you manage distractions and shiny object syndrome? What your best tips for staying focused?


Hi, I'm Paula Ramm

I’m a homeschooling mom of 7, living in the sunny state of Florida. I’ve been in direct sales for over 7 years and managed to build a multi-million dollar revenue-generating team of over 6,000 amazing consultants.

I love to help other ladies build their own thriving businesses from home, so they can spend more time with their families and be able to focus on the truly important things in life.

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Discover What You Need To Focus On Right NOW (And What You Need To Ignore) So You Can Take Your Business To The Next Level, And Become A Top Earner