​Have you started shooting Facebook Live broadcasts only to find that you were talking to an audience of crickets? 

​Yeah, it's not fun...

In fact, it can even make you start to wonder if you should even keep shooting live videos. 

After all, going live is NOT easy...especially in the beginning. 

That's just the nature of Facebook.

However, I don't know about you, but I kind of consider this a good thing!

When you first start out, you're videos aren't going to be very good...

Let's face it, they'll probably be pretty terrible!

But everyone starts off that way.

In fact, these are the 15 stages everyone goes through before they can become a Facebook Live expert.

The good news is your early videos won't get many views, so yay!

So don't be down on your lack of views. Consider your first couple months to be practice.

Just focus on getting better, and don't worry about your view count.

But you're not just shooting these videos for fun, am I right?

You want to get viewers so that your viewers can become leads and your leads can become sales, yeah?

You are going to want to get more eyeballs on your videos.

So now, I'll share with you my top 8 tips for getting more views on your Lives.

Make your videos can't-miss-content!

You've probably heard a lot of people talk about providing "value", and that's more than a little vague. So I'll do my best to define it. 

This is where understanding your customer avatar is SO KEY!

If you can understand what your ideal customer is struggling with, then you can know what you should talk about in your videos, and what will make them valuable. 

If you're creating valuable content, then people are going to keep coming back for more. 

To make things easier on yourself, consider creating a table with 3 columns. In one column, list the pains/struggles of your target audience. In the next, list their desires/dreams. In the final, list any lingo that your target audience uses. 

Once you have these three columns, it's really easy to simply pluck and plugin these answers to easily come up with killer content. 

For example, a very simple headline you could go with would be:

3 Simple Steps to get [Desire] without [Pain 1], or [Pain 2].

Then, with the rest of the description, you can sprinkle in some lingo so your ideal customer knows that you're talking about them, and you understand them. 

If you want more help with coming up with headlines for your videos, just click here and I'll send you 5 winning headline formulas. 

Another key part of making your videos valuable is to deliver your content as quickly and efficiently as possible. 

People have short attention spans. If they see a video is too long, they won't even click on it. 

Sure, there are benefits to doing longer broadcasts as well, but you want your bread and butter to be quick, 2-5 minute videos that are focused on solving one very specific problem. 

​If you want my Simple 5-Step Facebook Live Formula, just click here.

Did you know that Facebook can tell you at what times your audience is online? 

And you can use this knowledge to time your videos with the time when the majority of your audience is online. 

Of course, this only works if you have a Facebook Fan Page, and you've been working on growing your audience. 

​If you don't have a Fan Page yet, check out this article on how to start one.

Once you have your Fan Page, and you've built up a bit of an audience, you can go to your "Insights" tab to find all kinds of amazing data on your audience...

Including when they are online. 

Next, simply click on "Posts" in the left sidebar. 

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Now you will have arrived at the graph displaying when your audience is online, and you can quickly see when the best times are to go live. 

Additionally, you can also see what types of content are performing the best on your page, which is really handy. You'll probably discover that live videos tend to do the best. 😉 

As you can see in the graphic above, the best times for us to go live would be between 9:00am and 11:00am. 

Those aren't the best times for us. 

So what do you do if you can't go live at the best time?

Don't worry about it. 

I firmly believe that the ACTUAL best time to go live on your page is the time you can CONSISTENTLY  go live.  

Why? Well that brings me to my next tip...

Facebook Live is hard and scary, at least when you're just beginning. 

What is going to help you the most, and ensure that you get the most results in the shortest amount of time possible is being CONSISTENT! 

If you can't be consistent, it's going to be difficult to gain traction.

So you're going to want to create a Facebook Live schedule, and go live on days and at times you can maintain for the long term. 

Think of it like you're creating your own TV show.

Not only will going live on days and at times you can consistently maintain help you improve faster, but it will help you create a habit of going live.

Once you have that habit established, you'll find going live is no big deal. And once you get to that point, you're in the safe-zone, and aren't at risk of quitting. 

Additionally, when you go live at the same time, your audience will come to expect it, and they'll be waiting for you when you go live.

Another thing you can do to get more viewers is to build anticipation. Promote your live broadcast even BEFORE you go live. 

You can create graphics that promote your live, or even make your live video an event on your page. 

Below are a couple examples of graphics I've made in the past. 

As you can see, I simply provide a catchy title, a simple tagline that communicates the value they will receive, and I provide a time. 

You can even use a scheduling tool like Post Planner to automatically repost these graphics for you so you can set-it-and forget it.

A big part of the Facebook algorithm is ENGAGEMENT. 

Engagement is simple a view, like, comment, or share. 

The more views, likes, comments, and shares you get, the more Facebook will show your video to others.

So it can help if you have some of your friends or family engaging on your video while you're live. 

Just have them like the video, drop a few comments, and share it. 

Additionally, for whatever reason, no one likes to be the FIRST person to leave a comment, like, or share. 

So if viewers see other people have already engaged, it subconsciously lets them know it's ok for them to do the same.

This is also known as "Social Proof".  

You may even want to create a Facebook group with some of your team members where you can all agree to engage on each other's videos. 

This can help you get the initial engagement you need to get the ball rolling. 

Once your Facebook live is over, your job isn't done!

Next, you're going to want to edit your video. 

Click on the 3 dots in the top right of your video, and click "Edit Post". 

Next, add a catchy title to your video, further flesh out your description if needed, and add relevant tags. 

You also may want to add a call to action link so you can generate leads; however in this video, the call to action was simply to comment if they wanted more info. 

Now you have to share your lives! 

In the beginning, you have to get the ball rolling by sharing your broadcasts. 

If you have a relevant Facebook group, this is a great place to share your live. 

Additionally, you'll want to join other relevant Facebook groups as well, and share your videos there. 

Just be sure that these groups allow you to share content.

Most don't allow people to share links, but since your video should be full of valuable content addressing the problems of the people in the group, you should be able to share. 

If you're not sure, just reach out to one of the group admins.

Introduce yourself, and talk about how you want to provide value to the group members with your videos. 

By creating that relationship with the admin first, and showing them that you aren't just a spammer, but are actually looking to provide value, you should be safe. 

You may also want to boost your live video, and target those who already like your page, or, if you're still small, target similar audiences. 

The other benefit of boosting your lives is you can begin to grow a warm audience that you can retarget.

Facebook will actually keep track of all of the people who watched your videos, and you can later tell Facebook to put your future videos in front of these same people. 

Or, you could even tell Facebook to put a post about your product in front of this warm audience. 

But that's a subject for another post. 

When you're first starting out, don't expect to get a ton of views. They take time to build up. 

But that doesn't mean your valuable content should go to waste!

You can repurpose your videos. 

You can upload them to YouTube, and generate new leads from YouTube. 

From there, you could take that video and embed it in a blog post. 

You could also cut up your video into smaller segments and put them on Instagram, or reshare on Facebook. 

There are so many other possibilities for repurposing, but you get the picture. 

This way, you don't have to create new content so frequently, you can repost old content, and people who didn't see it the first time, may see it the second or third time. 

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If you want more tips and strategies to help you with Facebook Live, I've put together a free 30-day Facebook Live challenge to help you out. 

Once a week for 4 weeks I'll send you new tips, and action steps to help you finally master Facebook Live. 

Just click below to join!