7 Simple Steps To Rapidly Generating Team Members And Sales From Pinterest

1. Create A Variety of Boards based on your interests

This goes back to Attraction Marketing, which should be the foundation of your business. 

In short, attraction marketing is simply the art and craft of using value to attract your ideal customers.

And you're going to want to attract people who are like you, therefore, you should be yourself on Pinterest!

Some trainers will say to find the most popular pins and repin those...

But I don't do that.

Now, there's nothing wrong with sprinkling in some of the top pins (especially if you like them yourself), but you want most of your pins to be what you enjoy, so you can attract your ideal customer

*UPDATE: Since I made this video and wrote this blog post, I've been reconsidering having a variety of boards that don't relate to your brand or product. Pinterest experts have said that this strategy worked well in the past, but with the new Pinterest algorithm, that it is more effective to have all your boards related to your brand. 

I am now testing this with a new account that is all brand-related, and my old account where I am still pinning a variety of pins, though adding a lot more on-topic boards. So far they both seem to be doing well, but I will definitely keep you posted!

2. Follow People Who Repin Your Product Pins

This is actually the strategy I followed to get that big international order I talked about above.

People who are repinning your product pins are your warm market!

They are raising their hands and saying, "I like that!"

So I followed her back, and I repinned some of her pins that I liked. But I didn't repin just for the sake of repinning. I pinned what I liked!

By doing that, I got on her radar even more so. She had been repinning my pins for awhile, but when I followed her back and repinned her...

That was the little extra nudge that she needed to give the product a try.

3. Realize Pinterest Is A Search Engine

Pinterest isn't really a social media platform. It's a search engine. 

So you need to use keyword rich phrases on your boards, and in your pin descriptions. Especially do this on your product pins!

And you will want these keywords to communicate that your product is a solution for a particular problem people are searching for. 

For example...

Let's say you sell a hair accessory. 

People are going to go onto Pinterest and they're going to search on:

"Hairstyles for long hair"

If you include that phrase in the description of your pin, people who are searching for hairstyles for long hair will find your product!

4. Join LOTS of relevant group boards

5. Create a business account

This will give you the analytics to know what is working, and what isn't. 

Once you get those numbers, then you can know what you should stop doing, and what you should keep doing!

This is just extremely valuable information to have. 

Now, the next two tips relate to those who have blogs. 

If you know me, then you know I HIGHLY recommend that you have a blog; your own platform on the internet. And there are just a ton of reasons why you want to have a blog...

And you'll see two of those amazing things below...

6. Create A Landing Page On Your Blog

Once you create this page, you will then want to include it on most of your pins. This way, when someone clicks on your pin, they will go to this page instead of your replicated website. 

Wait, but they can't buy from a landing page! Why wouldn't I want them to go to my replicated website?

You want a landing page because, odds are, most people aren't going to be ready to buy right away. They need to know more, first. 

On top of that, most direct sales' replicated websites...quite frankly...are terrible at converting visitors into buyers. They just aren't designed for conversions. 

So, on your landing page, you want to include... 

Your story. What the product has done for you, why you love it, and why you signed up. 

Include pictures, and really dig into the pain you were going through before you tried the product, and how that pain was eliminated by using it. 

This is much more powerful than just sending people to your replicated website. 

7. Write a blog post

Instead, you want the post to give value.

For example, if your product helps with weight loss, your blog post could be on the top ten tips on losing weight fast. 

And then ONE tip could be that people try your product. 

This is now a VALUE post that benefits your readers. It gives them value, even if they never buy. 

And when your post is valuable, that's what makes it sharable and repinnable. 

As more and more people see it, then a certain percentage are actually going to take action on your tip, and try your product. 

This way, not only are you not being salesy, but you're actually helping people!

If you want to see an example of a blog post that does this, then just go back to the top of this page and read this blog post again. 

That's right! I'm using this strategy in this very blog post!

Are you starting to see how it's possible to build your business completely online?

Are you starting to see how it's possible to build your business completely online?

In fact, that's how I built my business, and continue to build my business. 

I don't do shows, home parties, or the quasi-online tactic of just messaging countless strangers on Facebook. 

If you'd like to learn more about how to use Pinterest to turn cold market traffic into raving customers, then grab my free checklist below. 

This will will show you how to set up your Pinterest account for success!