You've probably heard that "The fortune is in the follow-up". It's a cliche for a reason.
According to The Rule of 7, "A prospect needs to 'hear' the advertiser’s message at least 7 times before they’ll take action to buy that product or service."
And the best way to follow up with your prospects is through email.
For some network marketers, email marketing may seem archaic.
After all, there is social media! Why would you use the “old” format of email?
However, the reality is that email remains one of the most powerful and thoroughly understood “modern” forms of communication.
Think about it. Just about every social media platform requires you to have an email.
For direct sellers, email lists can yield dramatic rewards.
“According to Direct Marketing Association, email marketing on average sees a 4,300 percent return on investment (ROI) for businesses in the US.” - OptinMonster.com
Can you say that about your social media efforts?
is Email Marketing Is Still Effective?
I've seen direct sellers proclaim that "email marketing doesn't work," but that simply isn't true.
If you're struggling to get results with your email marketing, it's probably because of 1 of 2 reasons.
- 1You're not sending emails your audience wants to read, or...
- 2You haven't been consistent enough for long enough
To see results, you want to get really clear on what the pain points are of your target audience, and provide them the solutions to those pain points in your emails.
And be consistent!
But this is a topic for another blog post.
Now let's dive into why email marketing is still effective.
1. It's Direct
Every person on your list receives an email the same way that they’d receive a piece of mail.
It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
With social media, you're really just crossing your fingers HOPING your audience will see what you post.
With email, you know your audience is receiving your message (of course they just have to open the email).
Not only that, but many email service providers, like ConvertKit, allow you to resend an email to those people who didn't open it the first time.
So if you really have something important to say, your odds of it getting through is much greater.
2. email is necessary
You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
Pretty much everyone is going to have an email that they use regularly.
3. it’s highly customizable
You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done.
You can also send people different emails based on what links they click in your emails.
For example, you could casually mention the business opportunity when talking to your customers, and provide a link.
Those people who are really interested, will click that link, and you can set up an automation in ConvertKit to temporarily take them out of your customer sequence, and send them a series of emails promoting your opportunity.
After that sequence is done, you can put them back in the customer sequence.
And this all happens automatically.
This way, you can promote your opportunity or products more, without annoying those people who aren't interested, or just aren't ready.
4. Unlike social media, you actually own your email list.
You don’t own Facebook, Instagram, or Pinterest or any of the other social media sites that you’ve spent so much time growing.
They could easily flip a switch and change everything, or even shut you down!
In fact, not too long ago, the algorithm for Facebook pages changed, forcing you to pay to promote your posts if you want more than a handful of your community to see your updates.
Overnight, a lot of small business owners were crushed.
Fortunately, you do control your email newsletter!
So, even if tomorrow, Facebook changes their site so that only three people ever see your posts again, you’ll still have an email list full of dedicated followers who are there to open your emails and read your most important updates.
5. It's the easiest way to keep in touch
As Melyssa Griffin states:
An email is the easiest way to share big announcements and keep in touch. Not everyone will check your Instagram or blog everyday unless they are absolutely crazy about your site. But what will they do?
Well, they’ll probably check their email everyday.
Melyssa Griffin - MelyssaGriffin.com
So what do you do if you have something important to share, and want to guarantee your audience receives it?
Send them an email.
Think of it this way: a person’s email inbox is sacred.
If they allow you to send them emails, then they’re essentially inviting you into their virtual home. People hate getting useless spam in their inbox, but they’re willing to scroll through an Instagram feed full of photos from acquaintances they’ve talked to twice in their life.
Most people are less picky about who they “follow” on social media vs. who they subscribe to via email.
So, if someone subscribed to your email list?
They like you and they mean business. They’re not just a casual “follow4follow” account on Twitter. They’re real. They’re engaged...
And they might just want whatever it is that you’re selling.
7. Email is the best way to follow-up with prospects, and build a relationship
As I mentioned above, building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way.
You’re not just a status update that’s there and gone, you’re right in someone’s inbox. This is where they receive other important communication from their work, family, and friends.
Email allows you to not just be another business, but to be a friend.
8. Email is just better than anything else.
Neil Patel observes that:
Out of all the channels I tested as a marketer, email continually out-performs most of them.
Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.
Just look at ecommerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.
That pretty much settles it.
Now it should be pretty clear that you need to get yourself an email list.
If you don't have an email list yet, or you would like to grow your list, then I highly recommend you sign up for our "7-Day List-Building Challenge".
Each day for 7 days you'll receive a simple tip that you can quickly implement to start building your list...
Even if you're starting from scratch!
This will be especially beneficial if you never want to be able to generate sales and new reps on autopilot!
I hope you found this post on, 8 Reasons Why Network Marketers Need To Have An Email List In 2018, helpful!
Please feel free to share if you got value, and let me know in the comments below...
Do you have an email list? What other questions do you have about email marketing?
Hi, I'm Paula Ramm!
I’m a homeschooling mom of 7 and grandma of 6, living in the sunny state of Florida. I’ve been in direct sales for over 10 years and have been blessed with a multi-million dollar revenue-generating team of over 10,000 amazing consultants.
I love to help other ladies build their own thriving businesses from home, so they can spend more time with their families and be able to focus on the truly important things in life.