Let's face it; Facebook Live can be pretty terrifying.
And yet, Facebook Live is one of THE BEST ways to grow your business online.
But it doesn't matter how effective Facebook Live can be for your business if you can't actually get yourself to go live...
And to go live consistently.
Wouldn't it be nice if all of those fears could just...go away?
Well, by the time you finish this post, you'll have everything you need to finally take the plunge!
But before I dive into the most common fears, and how to overcome them...
You first have to understand this one thing...
Your videos are going to be terrible in the beginning...
This is just the reality of live video. If you have never done it before, then you're probably not going to be good at it.
Look at anyone online today who is killing it with Facebook Live, and know that their first videos were terrible.
The only difference between them and you is probably a few hundred videos they've shot.
Getting good at Facebook Live takes time.
But once you get good, Facebook Live can become one of the easiest and BEST ways to grow your business.
Am I OK With Not Being Perfect?
Then you can totally become a master at Facebook Live!
In fact, nothing can stop you from become a master, so long as you just keep going.
Because just about all of our fears surrounding Facebook Live have to do with wanting to protect our own ego, rather than focusing on how we can help others.
Not convinced? Read on...
1. Fear of not knowing what to say
Of all the fears, this one is probably the most legitimate.
That said, it's still a major an excuse.
Do you know what the solution is to not knowing what to say?
You go and find out what to say!
I know, not the most specific of advice, but it's the truth!
But, I'll give you some more tips.
Understand Your Audience
So make a list of all their struggles and fears, discover the solutions to these struggles and fears (either by Googling or by drawing on your own experience), and then plan your videos around delivering these solutions.
Have A Structure
Having a common structure or formula that you follow in each video is also very beneficial.
2. Fear of no engagement
Another fear that holds people back is the fear of no engagement.
It can be discouraging to go live and not see any likes or comments.
And here's the reality...
You're not going to see a lot, or any, engagement when you're just starting out.
But don't be discouraged!
Just consider these videos to be practice.
Additionally, the great thing about Facebook Live videos is they can be shared! People can see the replay!
So don't be addicted to having a lot of people on live with you when you're broadcasting.
Again, just focus on delivering killer content.
The more consistently you go live, the more you promote your Lives, and the more your audience grows, the more engagement you'll start to see.
3. Fear of embarrassment
This was a big one for me when I was starting out, especially as an introvert.
But then I thought...
"Who am I thinking about? Myself, or my audience?"
Being worried about embarrassing yourself on Live video is really just a sign that you need to stop thinking about yourself, and instead turn to thinking about how you can help others with your video.
That said, you're probably worrying about nothing!
As Mark Twain points out...
That said, even if the worst were to happen and you were to embarrass yourself...
That might actually be a good thing!
Two of the biggest things that people are looking for on social media today are vulnerability, and authenticity.
Any little "embarrassing" thing that might happen during your live could actually help you to win even more favor with your audience!
4. Fear of talking to crickets
Again, in the beginning, you will be talking to crickets most likely. But don't let that stop you!
It's just going to take time to build up your results, so consider your early videos to be practice.
Additionally, when you are shooting your videos, you really don't want to think about how you are talking to a large audience.
So don't worry about how many people you are talking to on your live video.
You can focus on growing your audience and getting more people on your live broadcasts AFTER you've been doing them for a while and have gotten more comfortable.
5. Fear of own voice
Ooo, this is a big one, and also a big fear that held me back too.
I hate the sound of my own voice, and I'm guessing you probably do too.
But here's the truth...
YOU are probably the only person who doesn't like the sound of your voice.
But long story short, we're used to hearing our own voices from "inside" our own heads, where we are not only receiving sound waves from outside our bodies (via the air), but the internal vibrations from within our bodies.
"As a result, the voice we hear inside our heads is lower, richer and more mellifluous because of these extra rumblings, and hearing it come from outside ourselves (on a YouTube video for example) makes it sound tinny and alien." - ScienceAlert.com
The good news is your voice isn't going to sound bad to others, so stop worrying about it!
But if the worst should happen, and some people really don't like the sound of your voice, don't let it bother you!
Again, this mindset is too focused on Self, and not focused enough on the people you can help.
If you're giving really good content, people won't care what you sound like.
How do I know? Well I like to watch videos by this guy, who has a speech impediment. I don't mind his voice, and he's built a large following.
So even if you have a speech impediment, there's no excuse!
Ready To Go Live?
What do you think? Are you ready go Live?
Yeah, it still might be a little scare the first few times you do it.
But the only way to overcome those fears is to just DO IT!
And to do it consistently.
If you simply commit to a schedule, and force yourself to go lives at those times each day/week, then you'll get more comfortable, and you'll improve with each subsequent video.
But, if you want some more help, I'm putting together a 30 Day Facebook Live Challenge.
If you're looking to receive more tips and tricks on how to use Facebook Live, including what gear to use, how to structure your videos, and how to get more people to see them...
Then just opt in below!
30 Day Facebook Live Challenge!
Everything you need to get started with Facebook Live!
This will be especially beneficial if you don't have a lot of experience with Facebook Live, or don't even know HOW to go live.
I hope you found this post on, The Top 5 Facebook Live Fears (And How To Overcome Them), helpful!
Please feel free to share if you got value, and let me know in the comments below...
What other fears do you have surrounding Facebook Live?
Is There Anything Still Holding You Back?
Have a great day!
- Reagan Ramm
Hi! I'm Reagan Ramm
I’m Paula's son (a.k.a. her favorite app). I'm the Website & Content Engineer for PaulaRamm.com. I manage our website and email marketing for our family business (among other various tasks).
When I'm not working on the family business, I'm working on my music project, Andromeda Coast, with my wife Haley, and baby son, Asher Phoenix.